Technology Used – Natural Language Processing (NLP), Python,NLTK, Gensim, spacy
Business Benefits: Anticipated & Achieved
- Increase in ROI by 30% due to reduced manual effort in reviews extraction, cleansing and topic identification.
- The Machine Learning based application helped properly segment the customer through data collection from Point of Sale. The executives can provide better shopping recommendations and unique offers to each customer.
- Their data-driven algorithms in the applications has helped to compare each shopper’s search history and past purchases to promote relevant products with targeted recommendations.