Q3 Technologies helped the client in developing a Machine Learning based application that segments the customer information through the data collected from point-of-sale devices. The executives can provide better shopping recommendations and unique offers to each customer based on this segmentation and further analysis.

Technology Used – Natural Language Processing (NLP), Python,NLTK, Gensim, spacy

Business Benefits: Anticipated & Achieved

  • Increase in ROI by 30% due to reduced manual effort in reviews extraction, cleansing and topic identification.
  • The Machine Learning based application helped properly segment the customer through data collection from Point of Sale. The executives can provide better shopping recommendations and unique offers to each customer.
  • Their data-driven algorithms in the applications has helped to compare each shopper’s search history and past purchases to promote relevant products with targeted recommendations.

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