Jewelry / case study

Enhancing Customer Relationship Management with Sales Cloud, Salesforce CPQ, and MuleSoft Integration

Enhancing Customer Relationship Management with Sales Cloud, Salesforce CPQ, and MuleSoft Integration

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    Synopsis

    Technology Stack

    Salesforce Cloud-based CRM

    Sales Cloud

    Salesforce CPQ

    Mulesoft

    Client Overview

    The client is a prominent player in the competitive jewelry market operating multiple retail stores and an e-commerce platform catering to diverse customers.

    Challenge

    The client sought an automated solution for streamlined customer engagement and improved satisfaction. The client’s challenges included inefficient customer interaction management, lack of personalization, and disjointed communications due to the absence of a comprehensive CRM system.

    Solution

    • Salesforce Sales Cloud streamlined sales processes, empowered data-driven insights, and improved customer interactions.
    • Salesforce CPQ automated quoting, reducing errors, accelerating sales cycles, and boosting customer satisfaction.
    • MuleSoft integrated Sales Cloud and CPQ with Microsoft Dynamics NAV for real-time data synchronization.
    • Data integration from external sources enhanced customer insights, forecasting, and marketing strategies.
    • The combined solution provided a competitive edge, enabling lasting customer relationships and business success in the jewelry market.

    Outcome

    Competitive edge: +10% market share, +5% revenue growth
    Customer satisfaction: +25% positive feedback
    Customer data integration: +40% sales leads, +20% retention
    Salesforce CPQ: -20% quote errors, +15% conversion rate

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