case study

Boosting Customer Profitability with a 360◦ View Solution for a Global Technology Giant

Boosting Customer Profitability with a 360◦ View Solution for a Global Technology Giant

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    Synopsis

    Technology Stack

    Power BI

    Client Overview

    The Client is US-based Technology MNC developing, manufacturing, & selling computer software, and related services.

    Challenge

    The Client wanted to have a 360◦ view of their customers in a single dashboard for a complete analysis and insight into their product profiles and activities.

    Solution

    • Q3 team used Microsoft Power BI and other analytics tools for discovering the data and correlating it to past trends.
    • Another technique named market – basket analysis , cross – selling patterns were implemented in the application of sales strategy. In addition, our experts implemented the customer life value analysis to track the customer activities over the web portal.
    • Our experts created a data warehouse, which allowed the mid-level executives leverage the self-service BI tools for generating deeper insights through slicing and dicing data at various levels.

    Outcome

    Single page overview of all pertinent business user information
    Combines up-to-date information from multiple data sources & platforms
    Facilitate informed decision-making
    Facilitate proactive planning for positive outcomes

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